About Us

Our Experience


Leading experts in the data center, cloud and managed services industry. Managing high tech companies, business development and product portfolios at above market growth rates.  We have proven experience with start up companies, small cap, mid cap and large cap global multinational organizations. Our business is our passion.  Our ramp up process is designed to empower your team and outfit them with the tools they need to succeed. Talk to us today about how we can drive above market growth, improve profitability, and put you on a solid trajectory for future success.

Our Approach


Our service includes a comprehensive consulting to help identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule. We also offer a customized approach that will help you get there quickly and smoothly. Your success is our success.

Why Us?


Proven executive leadership in the data center, cloud and managed services industries.  We have a track record of above market growth rates.  As industry leaders with proven results.   We have enabled our clients all over the world. 

Jarrett Appleby - partner

Jarrett is Senior Advisor to the Blackstone Tactical Opportunities group. He has been involved in evaluating investments in Global Infrastructure in the data center platform and fiber space and the emerging edge services ecosystem. Before joining Blackstone, Mr. Appleby worked in the Data Center and Network Telecom Industry for over 30 years most recently as Chief Operating Officer for Digital Realty Trust, a leading REIT & global data center operator. Prior to that he had several other leadership roles including Chief Operator Officer for CoreSite Realty Corporation, Chief Marketing Officer for Equinix, Chief Strategy & Marketing Officer at Reliance Communications (Flag Telecom), and executive leadership positions at MCI Communications, Qwest Communications and AT&T. In addition, Mr. Appleby is currently CEO for Appleby Strategy Group LLC for Digital Infrastructure and Intelligent Edge development working closely with C-Level executives and Investors, an independent Board of Director member for Unitas Global, an enterprise IT & managed hybrid cloud services business and Sungard Availability Services,  a leading a provider of IT production and recovery services with annual revenues of approximately $1.4 billion and offices in 9 countries. Mr. Appleby received a Bachelor of Arts in Mathematics and Economics and MBA from Lehigh University.


John is an adviser and consultant to hedge funds and investment managers for data center investments. He does monthly webinars on the data center industry and market trends. His previous professional experience includes SVP of Global Product Management and Development (2015-2018) for Digital Reality Trust the world’s largest wholesale data center company. VP of Global Product Management and Development (2009-2015) for Equinix the world’s largest retail data center company. At both organizations his responsibilities included P&L management, new product development, customer interviewing, competitive intelligence, acquisition evaluation/integration and building a world class product organization. He received his bachelor’s degree in Management Information Systems at Texas A&M University. John has held positions in sales, sales engineering, operations, information technology and engineering during his career prior to becoming a product leader. This background has enabled him to understand each critical discipline in the organization and enabled him to be an industry leading product management leader.

SEAN IRACA - partner

Sean Iraca has 25+ years of experience coupled with an extensive network of relationships encompassing the data center, cloud provider, telecommunications and IT industries. He has extensive experience across both start-ups and large corporations with proven success in developing technology strategies for services, platforms and solutions across global markets. He has a strong understanding of technology and its business impact with a proven track record of evolving businesses to meet changing industry trends, and driving revenue growth via technology, acquisitions and partners. Sean is also a Principal at Double Time Consulting where he provides advisory services across the data center, cloud and edge computing industries, specializing in Market Analysis, Competitive Analysis, Business Development Strategy and Planning, Go-to-Market Strategy, Product and Service Innovation and New Product Development. Prior, Sean held the position of Global Vice President, Cloud and Service Innovation at Digital Realty Trust, Inc. While at Digital Realty, Mr. Iraca built a global Business Development team, successfully launched the first cloud interconnection platform with integrated SDN-WAN network in the market and was a key company spokesperson for analysts and media. Before this, Sean held the position of Senior Director, Global Cloud Business Development at Equinix, Inc. In addition to managing a global cloud business development organization, Mr. Iraca helped launch a Board of Directors sponsored team, focused on executing the theory of creating a market for private network access to the cloud that resulted in the formation of the Equinix Cloud Exchange and established the largest cloud interconnection ecosystem in the data center industry. Mr. Iraca holds a Bachelor of Science in Computer Science from George Mason University.